persuaders
Those who convince
Persuaders are things or people that persuade.
The word often carries an ironic edge, referring to tools of coercion rather than argument: a gun might be called a persuader, as might fists or a baseball bat.
He kept a little persuader in his desk drawer, just in case.
In fashion, persuaders are shoe inserts that keep heels from slipping.
Paid political persuaders
- punditsExpert commentators on affairs
- advocatesThose who support causes
- ambassadorsOfficial diplomatic representatives
- spokespersonsOfficial organizational communicators
evangelists · trendsetters · gurus · mentors · coaches · authorities · experts · agitators
Magnetic personal appeal
- allureAttractive, tempting quality
- magnetismForce between poles
- appealFormal review request
- enchantmentMagical influence over someone
captivation · seduction · enticement · wit · grace · elegance · glamour · sophistication
Persuasive verbal grace
- oratoryFormal eloquent discourse
- logosBrand identification symbols
- ethosCollective moral character
- pathosPity-evoking quality
discourse · argumentation · debate · sophistry · demagoguery · dialectic · polemic · forensics
Authors of promotional text
- marketersThose who promote products
- campaignOrganized effort toward goal
- brandingCreating distinctive identity
- slogansCatchy promotional catchphrases
jingles · commercials · endorsements · testimonials · infomercials · promotions · hype
lobbyists
Paid political persuaders
- punditsExpert commentators on affairs
- advocatesThose who support causes
- ambassadorsOfficial diplomatic representatives
spokespersons · evangelists · trendsetters · gurus · mentors · coaches · authorities · experts · agitators · instigators
charisma
Magnetic personal appeal
enchantment · captivation · seduction · enticement · wit · grace · elegance · glamour · sophistication · presence
eloquence
Persuasive verbal grace
pathos · discourse · argumentation · debate · sophistry · demagoguery · dialectic · polemic · forensics · articulation
copywriters
Authors of promotional text
- marketersThose who promote products
- campaignOrganized effort toward goal
- brandingCreating distinctive identity
slogans · jingles · commercials · endorsements · testimonials · infomercials · promotions · hype
cosh
Weighted striking weapon
nightstick · club · sap · cudgel
persuadersaudiences
Assembled viewers or listeners
targets · resisters · holdouts · listeners · recipients
persuadersresisters
Those who actively oppose
objectors · naysayers · contrarians · immovables · die-hards
persuaderscoercers
Those who compel unwillingly
compellers · bullies · intimidators · threateners · strong-armers