viral spread

Rapid infectious dissemination

Viral spread describes how something proliferates rapidly and widely, like a virus passing from host to host.

The term applies literally to disease transmission: The viral spread of COVID-19 overwhelmed hospitals.

More often it describes information, content, or trends that propagate explosively through social networks: The video's viral spread made her famous overnight.

The metaphor captures both speed and the seemingly autonomous, uncontrollable nature of the transmission.

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Known to kids · Used worldwide · Timeless · Negative · Everyday, not technical · Rated G