survey research
Gathering public opinions
Survey research is a method of gathering data by asking questions of a selected group of people, typically through questionnaires or interviews.
The approach aims to measure attitudes, opinions, behaviors, or characteristics across a population: The campaign relied on survey research to identify voter concerns.
Results are often generalized from a sample to a larger group.
- open-ended questionsQueries permitting free responses
- response ratesProportion who answer
- margin of errorAllowable deviation from truth
- informed consentPermission given with understanding
- validityQuality of being sound
focus group · Gallup · reliability · anonymity · confidentiality · random sampling · respondents · statistical significance · sample · census data · poll · exit poll · public opinion · opinion · data · statistics · findings · bias
survey researchethnography
Systematic study of peoples
field observation · direct observation · experimental research · clinical observation · controlled experiment