opinion polls

Public sentiment measurements

Opinion polls are surveys measuring public views on issues, candidates, or policies, typically by questioning a representative sample of a population.

Polls shape political coverage and strategy: The latest opinion polls show a tight race.

Critics note polls can be wrong or influence the behavior they claim to measure.

Often shortened to simply polls.

Opposites
prediction vs. actual result

opinion pollselection results

Official vote counts

ballot count · certified results · ballot counts · vote totals · referendum results

measured vs. unmeasured opinion

opinion pollsanecdotal evidence

Support from individual accounts

gut feeling · conventional wisdom · hearsay · intuition · street talk

collective aggregation vs. individual expression

opinion pollspersonal testimony

Individual's firsthand narrative

single voice · public speech · letters to the editor · protest · editorial

Family

opinion, poll, opinions, opinionated, polls, polling, pollster, pollsters, opinion poll

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G