opinion polling

Gauging voter preferences

Opinion polling is the practice of surveying a sample of people to gauge public attitudes on issues, candidates, or preferences.

Pollsters ask standardized questions to a representative group, then extrapolate results to the broader population.

Opinion polling showed the race tightening in the final weeks.

Results are typically reported with a margin of error reflecting statistical uncertainty.

Related

sample · margin · margin of error · voter · likely voter · electorate · approval · approval rating · tracking · swing · swing state · undecided · likely · registered · exit · prediction · forecast · dead heat

Opposites
completeness of data collection

opinion pollingcensus

Official population count

population count · voter rolls

data type and methodology

opinion pollingdirect observation

Watching something personally occur

experimental research · biometric data · ethnography

basis for decision-making

opinion pollinggut instinct

Immediate unreasoned knowing

intuition · expert opinion · instinct · hunch · guesswork

Family

opinion, poll, polling, opinions, polls, polled, opine, opined, opining

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