hashtag campaign
Coordinated online movement
A hashtag campaign is a coordinated effort on social media where participants use a specific hashtag to promote a cause, brand, or message.
Organizations launch them to build awareness, encourage engagement, or track conversation around an issue: The nonprofit's hashtag campaign went viral.
Success depends on the hashtag being memorable and the cause resonating enough that people share it voluntarily.
- viralSpreading quickly online
- go viralSpread rapidly online
- trendingCurrently gaining widespread attention
- trending topicWidely discussed current subject
- social mediaOnline content-sharing platforms
influencer · brand ambassador · awareness · social justice · movement · slogan · Twitter · Instagram · activism · digital activism · engagement · followers · retweet · share · brand · cause · challenge · meme
- publicitypublicity, PR, press conference, publicist, press release
- fashion marketingfashion model, fashion photographer, fashion shoot, fashion show, fashion spread
- advocacy mediaadvocacy journalism, grassroots media, independent media, community radio, alternative press
- backlashbacklash, blowback, outcry, outrage, pushback
- promotionssale, discount, promos, coupon, deals
- guerrilla marketingflash mob, publicity stunt, street team, reverse graffiti, human billboard
hashtag campaignstreet protest
Public demonstration against authority
sit-in · march · petition · town hall meeting · grassroots organizing
hashtag campaignmedia blackout
Suppression of press coverage
censorship · suppression · radio silence · shadowban · deplatforming
hashtag, campaign, hash, tagged, tagging, campaigns, campaigned, campaigning, campaigner