grassroots media

Local citizen reporting

Grassroots media refers to news, commentary, and content produced by ordinary people rather than professional journalists or established media organizations.

The term emphasizes bottom-up creation and distribution—blogs, podcasts, community newsletters, citizen journalism—as opposed to top-down corporate broadcasting: Grassroots media coverage of the protest spread faster than mainstream news.

Opposites
ownership and control structure

grassroots mediamainstream media

Dominant news establishment

media conglomerates · media monopolies · mass media · legacy media · network television

scale and reach

grassroots mediamass media

Large-scale communication channels

broadcast networks · wire services

editorial direction and agenda

grassroots mediastate media

Government-run news organizations

state-controlled media · official channels

Family

grass, roots, medium, media, grassroots

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G