online surveys

Web-based polling forms

Online surveys are questionnaires distributed and completed via the internet, used for market research, academic studies, customer feedback, and opinion polling.

They replaced paper forms and phone interviews for most data collection: Please take a moment to complete our online survey.

The term also refers to paid survey platforms where users earn small amounts for answering questions about products or habits.

Opposites
medium/format

online surveyspaper ballots

Tangible voting documents

research methodology

online surveysfocus groups

Guided consumer feedback sessions

field research · laboratory experiments

interaction mode

online surveysstreet interviews

Impromptu public opinion sampling

focus groups · town hall meetings

Family

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Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G