phone surveys

Calling for opinions

Phone surveys are research conducted by telephone, where callers ask questions to gather data on opinions, behaviors, or demographics.

Organizations use them for market research, political polling, and customer feedback.

The rise of caller ID and mobile phones has made reaching respondents increasingly difficult: Nobody answers phone surveys anymore.

methodology

questionnaire

Formal inquiry form

landline · mobile · interviewer · callback · refusal · completion rate · screening questions · quota · weighting · script

opinion

polling

Systematic opinion gathering

attitudes · Gallup · approval rating · demographics · likely voters · swing voters · exit poll · tracking poll · margin of error · undecided

intrusive

cold call

Uninvited sales contact

robocall · hang up · dinnertime · nuisance · unwanted · spam · blocked number · caller ID · screening · interruption

Categories
Opposites
communication medium/mode of contact

phone surveysdirect observation

Watching something personally occur

directness of human interaction

phone surveysonline surveys

Internet-based data collection forms

behavioral tracking · social media monitoring

survey modality/method of contact

phone surveysonline surveys

Internet-based data collection forms

home visits · focus groups

Family

phone, survey, phones, phoned, phoning, phonetic, phonetics, phoneme, phonology

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Negative · Everyday, not technical · Rated G