YouGov
British survey firm
YouGov is a British market research company specializing in online polling and data analytics.
Founded in 2000, it conducts surveys on politics, public affairs, brands, and consumer behavior across dozens of countries.
YouGov polls appear frequently in news coverage of elections and public opinion: The latest YouGov poll shows the race tightening.
Systematic examination of datasets
- datasetsOrganized digital records
- visualizationForming mental or graphical images
- dashboardsVehicle information panels
- insightsPenetrating understandings gained
trends · segmentation · crosstabs · metrics · profiling · real-time data · benchmarking
Systematic information gathering
- public opinionSociety's shared attitudes
- pollsOpinion surveys or voting sites
- respondentsThose who answer queries
- samplingExtracting subset for study
demographics · fieldwork · questionnaires · panel · market research · tracking polls · cross-tabs · weighting
Western superpower nation
- UKBritish sovereign state
- globalRelating to entire world
- LondonEngland's capital city
- headquartersCentral command location
FTSE · acquisition · MRP · collaboration · clients · subscribers · membership · freemium
Patterns in purchasing choices
- reputationCollective opinion of someone
- awarenessState of perceiving reality
- favorabilityPositive perception rating
- customer satisfactionBuyer fulfillment level
analytics
Systematic examination of datasets
- datasetsOrganized digital records
- visualizationForming mental or graphical images
- dashboardsVehicle information panels
insights · trends · segmentation · crosstabs · metrics · profiling · real-time data · benchmarking
surveys
Systematic information gathering
- public opinionSociety's shared attitudes
- pollsOpinion surveys or voting sites
- respondentsThose who answer queries
sampling · demographics · fieldwork · questionnaires · panel · market research · tracking polls · cross-tabs · weighting · margins
America
Western superpower nation
headquarters · FTSE · acquisition · MRP · collaboration · clients · subscribers · membership · freemium · B2B
consumer behavior
Patterns in purchasing choices
- reputationCollective opinion of someone
- awarenessState of perceiving reality
- favorabilityPositive perception rating
you, government, governing, governed, governance, governments, governmental, governable, governorship