cross-promote
Advertise each other
Cross-promote is to publicize one product or service through another, typically when both are owned by the same company or partnership.
A film studio cross-promotes its movie through tie-ins with fast food chains; a podcast cross-promotes a sister show.
The network cross-promoted its new drama during the football broadcast.
The practice leverages existing audiences to build new ones.
Joint intellectual work
- allianceFormal union of parties
- affiliationFormal organizational connection
- tie-upTemporary halt or obstruction
- co-brandingJoint marketing between companies
bundle · tie-in · upselling · reciprocal · affiliate
Paid promotional communication
- campaignOrganized effort toward goal
- publicityMedia-driven awareness
- endorsementFormal expression of support
- sponsorshipFunded endorsement arrangement
commercials · billboards · exposure · influencer · brochure · catalog · targeting · demographics
Company identifying symbol
- identityWho someone is
- trademarkRegistered commercial identifier
- positioningArranging in specific locations
- messagingSending written digital communications
tagline · slogan · image · reputation · recognition · perception · equity · loyalty
collaboration
Joint intellectual work
- allianceFormal union of parties
- affiliationFormal organizational connection
- tie-upTemporary halt or obstruction
co-branding · bundle · tie-in · upselling · reciprocal · affiliate
advertising
Paid promotional communication
- campaignOrganized effort toward goal
- publicityMedia-driven awareness
- endorsementFormal expression of support
sponsorship · commercials · billboards · exposure · influencer · brochure · catalog · targeting · demographics · SEO
logo
Company identifying symbol
- identityWho someone is
- trademarkRegistered commercial identifier
- positioningArranging in specific locations
messaging · tagline · slogan · image · reputation · recognition · perception · equity · loyalty · co-branding
newsletter
Periodic organizational publication
- podcastEpisodic digital audio series
- webinarInternet-hosted interactive presentation
- livestreamReal-time internet broadcast
platform · audience · followers · subscribers · shoutout · mention · cameo · feature · plug · hashtag