cold emails
Stranger sales messages
Cold emails are unsolicited messages sent to recipients with no prior relationship or contact.
Unlike spam, cold emails are typically personalized outreach for legitimate purposes—sales pitches, networking, job inquiries, or business proposals: I sent cold emails to fifty startups before landing an interview.
The term distinguishes these from "warm" contacts where some connection already exists.
Email's topic summary
- personalizationTailoring to individual needs
- templatePreset pattern for reproduction
- hookCurved catching device
- icebreakerTension-easing social activity
call to action · follow-up · A/B testing · click-through · deliverability · spam filter · inbox · brevity
Unsolicited bulk messages
- unsolicitedNot asked for
- junkWorthless discarded items
- unwantedNot wished for
- ignoreRefuse to notice
delete · block · impersonal · intrusive · annoying · nuisance · clutter · generic
Searching for mineral wealth
- leadsGoes in front
- conversionAct of changing states
- pitchFrequency of sound
- B2BEnterprise-to-enterprise commerce
B2C · pipeline · outbound · deal · revenue · quota · SDR · business development
Professional networking platform
- connectionA joining or relation
- introductionPreliminary section or presentation
- rapportHarmonious mutual connection
- referralsDirected endorsements elsewhere
informational interview · mentorship · collaboration · partnership · coffee chat
Proposal to provide
- discountReduced price offered
- dealAgreement or distribution
- free trialComplimentary introductory access
- demoShort trial presentation
ebook · whitepaper · case study · special offer · limited time · exclusive access
subject line
Email's topic summary
- personalizationTailoring to individual needs
- templatePreset pattern for reproduction
- hookCurved catching device
icebreaker · call to action · follow-up · A/B testing · click-through · deliverability · spam filter · inbox · brevity · clarity
spam
Unsolicited bulk messages
- unsolicitedNot asked for
- junkWorthless discarded items
- unwantedNot wished for
ignore · delete · block · impersonal · intrusive · annoying · nuisance · clutter · generic · pushy
prospecting
Searching for mineral wealth
- leadsGoes in front
- conversionAct of changing states
- pitchFrequency of sound
B2B · B2C · pipeline · outbound · deal · revenue · quota · SDR · business development · qualification
Professional networking platform
- connectionA joining or relation
- introductionPreliminary section or presentation
- rapportHarmonious mutual connection
referrals · informational interview · mentorship · collaboration · partnership · coffee chat
offer
Proposal to provide
- discountReduced price offered
- dealAgreement or distribution
- free trialComplimentary introductory access
demo · ebook · whitepaper · case study · special offer · limited time · exclusive access
- freelancingfreelancer, contractor, freelance, consultant, client
- networkingrouter, routers, LAN, WAN, switches