brand-names

Registered product identities

Brand-names as an adjective describes products sold under proprietary commercial names rather than generic labels: brand-name medications cost more than generics, She only buys brand-name clothing.

The term often implies higher price, perceived quality, or status consciousness.

As a noun, brand names are the trademarked identities themselves—Kleenex, Tylenol, Nike.

commercial

trademark

Registered commercial identifier

  • logoCompany identifying symbol
  • sloganMemorable promotional phrase
  • advertisingPaid promotional communication

marketing · corporation · consumer · product · recognition · loyalty · awareness · identity · franchise · licensing

luxury

prestige

Reputation commanding admiration

haute couture · status · high-end · aspirational · heritage · craftsmanship · elite · bespoke · signature · couture

iconic

Coca-Cola

Iconic American cola brand

  • NikeTriumph personified
  • AppleCupertino tech giant
  • GoogleDominant web search provider

McDonald's · Mercedes · Rolex · Chanel · Disney · Amazon · Samsung · Toyota · Gucci · Adidas

counterfeit

knockoff

Unauthorized replica product

bootleg · piracy · infringement · forgery · trademark violation · dupe · unauthorized · black market · sweatshop · authentication

generic

Band-Aid

Branded adhesive strip

Styrofoam · Tupperware · Popsicle

Opposites
proprietary vs. generic designation

brand-namesgenerics

Unbranded equivalent products

generic names · common names · generic drugs · scientific names

commercial identity vs. anonymity

brand-namesstore brands

Retailer-owned product lines

house brands · knockoffs · bulk goods · off-brand · counterfeits

Family

brand, names, branded, branding, brands, rebranding, unbranded, rebranded, branders

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G