Rolex

Crown logo timepiece

Rolex is a Swiss luxury watch manufacturer, synonymous with prestige, wealth, and craftsmanship.

The brand name functions as a metonym for expensive watches generally and, by extension, for conspicuous success: He flashed his Rolex at every opportunity.

In casual speech, people may call any high-end watch "a Rolex" regardless of actual brand, much as tissues become "Kleenex."

design

dial

Graduated circular indicator

  • bezelGrooved rim for mounting
  • crownSovereign's ornamental headpiece
  • braceletOrnamental wrist band

clasp · lugs · caseback · crystal · sapphire · Cyclops · fluted · Jubilee · waterproof · luminous

models

Daytona

Florida motorsport city

  • ExplorerMicrosoft file navigation software
  • PepsiAmerican cola brand
  • BatmanGotham's masked vigilante

Hulk · Kermit

luxury

opulence

Showy, abundant prosperity

wealth · affluence · sophistication · high-end · premium · elite · glamour · extravagance · splendor · expensive

craftsmanship

precision

Accuracy of measurement

mechanism · escapement · oscillator · jewels · self-winding · perpetual · automatic · mechanical · superlative · in-house

status

success

Favorable outcome attained

flex · prominence · reputation · celebrity · executive · mogul · entrepreneur · rapper · athlete · boardroom

Categories
Opposites
luxury/prestige

RolexCasio

Japanese electronics manufacturer

knockoff · digital watch

practicality/function

RolexG-Shock

Impact-resistant digital watch

smartphone · necessity · basic need · sundial · pocket watch

authenticity/genuineness

Rolexfake Rolex

Counterfeit designer watch

replica · imitation · bootleg

Phrases
Family

horology

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G