PR-friendly
Good for optics
PR-friendly describes something that will play well in the press or public eye—easy to spin positively, unlikely to cause controversy.
A company might choose a PR-friendly spokesperson or craft a PR-friendly statement after a scandal.
The term often carries a whiff of calculation: The CEO's apology was carefully PR-friendly but said nothing of substance.
Authorized representative communicator
- press releaseOfficial statement for media
- media trainingPreparing for journalist encounters
- talking pointsPrepared discussion themes
- brand imagePublic impression of company
reputation management · corporate communications · messaging · optics · spin · damage control · media relations · publicity
Cleansed of contaminants
- palatableAcceptable to the tongue
- inoffensiveCausing no displeasure
- wholesomeConducive to well-being
- mainstreamDominant cultural current
clean · appropriate · suitable · censored · edited · toned-down · marketable · broadcastable
Organized effort toward goal
- soundbiteBrief broadcast excerpt
- photo opArranged publicity picture
- spin doctorFavorable interpretation specialist
- platformRaised flat structure
endorsement · press secretary · stump speech · public image · electability · talking head · constituency · approval rating
spokesperson
Authorized representative communicator
- press releaseOfficial statement for media
- media trainingPreparing for journalist encounters
- talking pointsPrepared discussion themes
brand image · reputation management · corporate communications · messaging · optics · spin · damage control · media relations · publicity · brand ambassador
sanitized
Cleansed of contaminants
- palatableAcceptable to the tongue
- inoffensiveCausing no displeasure
- wholesomeConducive to well-being
mainstream · clean · appropriate · suitable · censored · edited · toned-down · marketable · broadcastable · G-rated
campaign
Organized effort toward goal
- soundbiteBrief broadcast excerpt
- photo opArranged publicity picture
- spin doctorFavorable interpretation specialist
platform · endorsement · press secretary · stump speech · public image · electability · talking head · constituency · approval rating · news cycle
PR-friendlycontroversial
Causing public dispute
scandalous · inflammatory · polarizing · divisive · incendiary
PR-friendlyindefensible
Cannot be justified
damning · embarrassing · cringeworthy · tone-deaf · off-brand
friendly, friend, friends, friendship, friendships, friendless, friendliness, unfriendly, befriend