PR disaster
Brand image nightmare
A PR disaster is an event or revelation that severely damages an organization's or individual's public image.
The term implies not just bad publicity but a crisis requiring damage control: The leaked emails were a PR disaster for the campaign.
Often the disaster stems from tone-deaf responses that compound the original problem.
- scandalDisgraceful public affair
- backlashStrong negative reaction
- outrageFierce moral indignation
- falloutPost-blast atmospheric particles
- damage controlLimiting further harm
social media backlash · public apology · apology · crisis · meltdown · firestorm · dumpster fire · viral · headlines · news cycle · bad press · boycott · reputation · spin · coverup · gaffe · blunder · shitstorm
- work problemslayoff, firing, low pay, burnout, deadline pressure
- scandalsscandal, controversy, coverup, cover-up, disgrace
disaster, relations, public relations, publication, publish, publisher, publishing, republican, relate