Max Factor
Hollywood makeup founder
Max Factor is a cosmetics brand founded by the Polish-American businessman of the same name, who became Hollywood's preeminent makeup artist in the early twentieth century.
Factor pioneered products designed for film lighting and coined the term "makeup." The brand name sometimes appears generically for theatrical or heavy cosmetics: She applied the Max Factor before going on stage.
Underlying support structure
- concealerCosmetic for hiding flaws
- blushFacial reddening from emotion
- eyeshadowTinted lid cosmetic
- lipstickCosmetic for coloring lips
mascara · powder · primer · highlighter · bronzer · eyeliner · lipgloss · contour
Fascinating, elegant attractiveness
- studio systemVertically integrated film production
- golden agePeriod of peak prosperity
- starletsYoung aspiring actresses
- TechnicolorMotion picture coloring system
celebrities · actors · actresses · films · cinema · red carpet · premiere · silver screen
Moisture-resistant eyelash cosmetic
- theatrical makeupCosmetics for performers
- pioneeringFirst to explore territory
- breakthroughSudden important advance
- patentsExclusive rights to inventions
Refined, graceful quality
- allureAttractive, tempting quality
- sophisticationCultured elegance and complexity
- luxuryExpensive nonessential comfort
- styleDistinctive way of expression
chic · opulence · prestige · mystique · star quality · polish · refinement · Hollywood glamour
Registered commercial identifier
- logoCompany identifying symbol
- Procter & GambleMajor consumer goods corporation
- retailSales to end users
- consumerOne who acquires goods
franchise · advertising · marketing · heritage · legacy · endorsement · sponsorship · merchandise
foundation
Underlying support structure
lipstick · mascara · powder · primer · highlighter · bronzer · eyeliner · lipgloss · contour · brow gel
glamour
Fascinating, elegant attractiveness
- studio systemVertically integrated film production
- golden agePeriod of peak prosperity
- starletsYoung aspiring actresses
Technicolor · celebrities · actors · actresses · films · cinema · red carpet · premiere · silver screen · leading man
waterproof mascara
Moisture-resistant eyelash cosmetic
- theatrical makeupCosmetics for performers
- pioneeringFirst to explore territory
- breakthroughSudden important advance
elegance
Refined, graceful quality
- allureAttractive, tempting quality
- sophisticationCultured elegance and complexity
- luxuryExpensive nonessential comfort
style · chic · opulence · prestige · mystique · star quality · polish · refinement · Hollywood glamour · dazzle
trademark
Registered commercial identifier
- logoCompany identifying symbol
- Procter & GambleMajor consumer goods corporation
- retailSales to end users
consumer · franchise · advertising · marketing · heritage · legacy · endorsement · sponsorship · merchandise · drugstore
- Beauty BrandsL'Oreal, Maybelline, Revlon, CoverGirl, MAC
- Famous PolesMarie Curie, Copernicus, Pulaski, Chopin, Walesa