Aveeno

Oat-derived body cream

Aveeno is a skincare and haircare brand known for products containing oat extracts, marketed as gentle and suitable for sensitive skin.

The name derives from *Avena sativa*, the scientific name for oats.

The dermatologist recommended Aveeno for my eczema.

skincare

Neutrogena

Mass-market skincare company

  • CetaphilSensitive skin cleanser brand
  • oatEdible cereal grass
  • lotionLiquid skin moisturizer

moisturizer · eczema · sensitive skin · dermatologist · fragrance-free · body wash · calm · relief · soothing · hydration

haircare

Pantene

Hair care line

Neutrogena · shampoo · conditioner · scalp · oat milk · apple cider vinegar · blend · nourishing

brand

Johnson & Johnson

Healthcare and consumer goods conglomerate

Walgreens · mass market · affordable · trusted · American · everyday · gentle · natural ingredients

Categories
Opposites
product intensity/harshness

Aveenochemical peel

Acid-based skin exfoliation

retinoid · benzoyl peroxide · astringent · chemical peels · glycolic acid

medical/prescription status

AveenoRetin-A

Prescription retinoid cream

tretinoin · topical steroid

brand positioning/market segment

AveenoLa Mer

French for "the sea"

Axe · Ed Hardy

Family

oatmeal

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated G