Aveda

Plant-based beauty

Aveda is a brand of cosmetics and personal care products, known particularly for hair care and salon services.

Founded in 1978 and later acquired by Estée Lauder, the company emphasizes plant-based ingredients and environmental responsibility.

The name derives from the Sanskrit word for knowledge.

She swears by Aveda shampoo.

brand

salon

Grooming establishment or gathering

skincare · Estee Lauder · botanical · plant-based · aromatherapy · wellness · spa · beauty · products · retail

sustainability

eco-friendly

Not harming the environment

green · cruelty-free · vegan · organic · biodegradable · renewable · carbon-neutral · responsible · sourcing · mission

aromatherapy

essential oils

Concentrated plant-derived aromatics

rosemary · ylang-ylang · peppermint · eucalyptus · sensory · calming · invigorating · aroma · botanical · therapeutic

founder

Minneapolis

Major Minnesota metropolis

visionary · pioneer · India · inspiration · philosophy · holistic · origins · legacy · innovation · naturals

Opposites
ingredient philosophy

AvedaVO5

Budget haircare brand

Pantene · parabens · Axe

Family

Ayurveda

Familiarity
Top 1,000,000
Profile
Concrete · Everyday, not technical · Rated G