Maybelline

Drugstore beauty company

Maybelline is a major American cosmetics brand, founded in 1915 and now owned by L'Oréal, known for affordable mass-market makeup products including mascara, foundation, and lipstick.

The name, which blends "Mabel" (the founder's sister) with "Vaseline," has become closely associated with drugstore beauty products.

The brand appears frequently in everyday speech about makeup: I need to pick up some Maybelline at the store.

cosmetics

foundation

Underlying support structure

blush · concealer · primer · highlighter · bronzer · powder · liner · gloss · balm · palette

brand

Revlon

American cosmetics manufacturer

  • CoverGirlFeatured beauty on front
  • MACNetwork card identifier
  • CliniqueLuxury skincare and cosmetics line

Neutrogena · Garnier · Shiseido · drugstore · affordable · mass-market · iconic · heritage · New York · slogan

mascara

lashes

Eye-fringing hairs

waterproof · wand · thickening · defining · brush · application · fiber · buildable · fluttery · dramatic

style

glamour

Fascinating, elegant attractiveness

urban · edgy · fresh · contemporary · runway · street style · bold · statement · self-expression · confidence

Categories
Opposites
market positioning/prestige

MaybellineChanel

French haute couture house

Dior · La Mer · MAC · Clinique

brand heritage/origin

MaybellineChanel

French haute couture house

Dior · Givenchy · YSL · Shiseido

Family

maybe, May, belle

Familiarity
Top 200,000
Profile
Known to kids · Concrete · Everyday, not technical · Rated G