Revlon

Lipstick brand giant

Revlon is an American cosmetics company founded in 1932, known for nail polish, lipstick, and other beauty products.

The brand name appears in everyday speech as shorthand for drugstore cosmetics generally: She picked up some Revlon at the pharmacy.

Revlon products occupy the middle ground between high-end department store brands and generic alternatives.

cosmetics

lipstick

Cosmetic for coloring lips

eyeliner · blush · eyeshadow · makeup · concealer · primer · bronzer · highlighter · lip gloss · powder

brand

logo

Company identifying symbol

consumer goods · retail · drugstore · CVS · Walgreens · Walmart · mass market · bankruptcy · Chapter 11 · corporate

glamour

Hollywood

American film industry center

Cindy Crawford · Halle Berry · Emma Stone · Gwen Stefani · photo shoot · campaign · advertisement · model · star power · endorsement

nailcare

nail enamel

Cosmetic fingertip coating

pedicure · topcoat · basecoat · quick-dry · salon · fingernail · nail art · remover · acetone

haircare

hair color

Pigment of strands

root touch-up · ammonia-free · box dye · shade · brunette · blonde · auburn · highlights

Categories
Opposites
market positioning/prestige

RevlonChanel

French haute couture house

Dior · La Mer · MAC · Clinique

product philosophy

Revlonorganic skincare

Plant-based skin treatments

Familiarity
Top 20,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G