CoverGirl

Cosmetics brand name

CoverGirl is an American cosmetics brand known for mass-market makeup sold in drugstores and supermarkets.

The name evokes magazine cover models—aspirational beauty made accessible.

She picked up some CoverGirl mascara at the pharmacy.

The brand is associated with celebrity spokesmodels and the tagline "Easy, breezy, beautiful."

cosmetics

foundation

Underlying support structure

lipstick · blush · primer · powder · liner · highlighter · bronzer · contour · gloss · brows

brand

Procter & Gamble

Major consumer goods corporation

endorsement · campaign · advertising · marketing · retail · trademark · merchandising · consumer · loyalty · distribution

ambassadors

Zendaya

Issa Rae · Katy Perry · Queen Latifah · Ellen DeGeneres · Sofia Vergara · Taylor Swift · Drew Barrymore · Christie Brinkley · Tyra Banks · model

empowerment

confidence

Self-assurance or trust

self-expression · inspiration · authenticity · individuality · representation · boldness · self-worth

Categories
Opposites
visibility/prominence

CoverGirlnobody

Inconsequential person

unknown · wallflower · face in the crowd · overlooked · also-ran

beauty industry positioning

CoverGirlChanel

French haute couture house

La Mer

glamour/aesthetic status

CoverGirlplain Jane

Unremarkable-looking woman

girl next door · everywoman · unglamorous · frumpy · homely

Family

cover, girl, covers, covered, covering, uncover, uncovered, discover, discovered

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Concrete · Everyday, not technical · Rated G