Subaru

Japanese car brand

Subaru is a Japanese automobile manufacturer known for all-wheel-drive vehicles and boxer engines.

The name comes from the Japanese word for the Pleiades star cluster, reflected in the company's six-star logo.

The brand is associated with practical reliability and has a devoted following among outdoor enthusiasts: Every other car at the trailhead was a Subaru.

automaker

Outback

Australian-themed steakhouse chain

eyesight · symmetrical · sedan · SUV · hatchback · manufacturing · assembly · automotive · showroom · reliability

constellation

Pleiades

Star cluster in Taurus

mythology · logo · Maia · Electra · navigation · ancient · visible

culture

outdoors

In open air

dog-friendly · kayak · cycling · Vermont · Colorado · lesbian · LGBTQ · eco-conscious · wilderness · lifestyle

rally

turbo

Exhaust-powered compressor

  • gravelLoose small rock fragments
  • dirtLoose dry earth
  • stageRaised performance platform

podium · tarmac · jump · traction · oversteer · understeer · checkpoint · sprint

Categories
Opposites
brand market positioning

SubaruFerrari

Italian luxury automaker

Lamborghini · Rolls-Royce · Mercedes-Benz · BMW · Cadillac

vehicle type specialization

SubaruFord

Major American automaker

Chevrolet · Ram · Toyota · Honda · Porsche

brand cultural associations

SubaruRam

Adult male ovine

Ford F-150 · Chevrolet Silverado · Hummer · Cadillac Escalade · Dodge

Phrases
Family

star

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G