Acura

Honda's upscale division

Acura is Honda's luxury vehicle brand, launched in 1986 as the first Japanese luxury automotive division in the United States.

The name suggests precision and accuracy.

Acura positions itself between mainstream Honda models and European luxury competitors: She traded in her Civic for an Acura MDX.

brands

Honda

Japanese vehicle manufacturer

  • LexusToyota's premium brand
  • InfinitiUpscale automotive brand
  • BMWBavarian motor works

Audi · Mercedes-Benz · Toyota · Nissan · Mazda · Subaru · Hyundai · Genesis · Volvo · Cadillac

features

precision

Accuracy of measurement

craftsmanship · engineering · technology · safety

culture

JDM

Vehicles sold in Japan

import · racing · motorsport

models

TL

Brevity-demanding prefix

Categories
Opposites
luxury/market positioning

AcuraYugo

Defunct Serbian automobile

Dacia · Kia · Hyundai · Daewoo · economy cars

brand origin/identity

AcuraMercedes-Benz

German luxury vehicle manufacturer

BMW · Audi · Jaguar · Cadillac · Lincoln

parent brand relationship

AcuraHonda

Japanese vehicle manufacturer

base model

Phrases
Family

accurate, accuracy, inaccuracy, accurately, inaccurate, inaccurately, accuracies, inaccuracies

Familiarity
Top 200,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G