target groups
Marketing's chosen demographics
Target groups are the specific segments of a population that a campaign, program, or message is designed to reach.
Marketers identify target groups by demographics, interests, or behaviors: Our target group is women aged 25-40.
Public health initiatives similarly focus on target groups most affected by or at risk for particular conditions.
Statistical population characteristics
- psychographicsConsumer personality-based segmentation
- segmentationDivision into sections
- consumer behaviorPatterns in purchasing choices
- market researchAnalyzing buyer preferences systematically
brand loyalty · conversion rate · lead generation · sales funnel · customer acquisition · market trends · customer retention · outreach
Adapted for particular function
- boutiqueSmall specialized retail shop
- subcultureGroup with alternative norms
- underservedInsufficiently provided for
- tailoredAdjusted to fit exactly
selective · curated · bespoke · custom · artisanal · enthusiasts · hobbyists · collectors
Those who observe events
- viewersPeople who watch
- listenersThose who attend aurally
- attendeesPeople at an event
- patronsRegular supporters or customers
fans · followers · subscribers · supporters · congregation · crowd · assembly · gathering
Organized efforts toward goals
- commercialsPaid promotional broadcasts
- adsPaid promotional messages
- promotionsElevations in position
- billboardsLarge outdoor advertisements
endorsements · influencers · sponsors · reach · impressions · visibility · publicity · branding
Systematic mistreatment of groups
- minoritiesSmaller portions of populations
- marginalizationRelegation to powerless periphery
- scapegoatingUnfairly assigning fault to innocents
- prejudicePreformed unfavorable opinion
bias · profiling · vulnerable populations · protected classes · extremism · propaganda · othering · stereotyping
demographics
Statistical population characteristics
- psychographicsConsumer personality-based segmentation
- segmentationDivision into sections
- consumer behaviorPatterns in purchasing choices
market research · brand loyalty · conversion rate · lead generation · sales funnel · customer acquisition · market trends · customer retention · outreach · positioning
specialized
Adapted for particular function
- boutiqueSmall specialized retail shop
- subcultureGroup with alternative norms
- underservedInsufficiently provided for
tailored · selective · curated · bespoke · custom · artisanal · enthusiasts · hobbyists · collectors · aficionados
spectators
Those who observe events
patrons · fans · followers · subscribers · supporters · congregation · crowd · assembly · gathering · public
campaigns
Organized efforts toward goals
- commercialsPaid promotional broadcasts
- adsPaid promotional messages
- promotionsElevations in position
billboards · endorsements · influencers · sponsors · reach · impressions · visibility · publicity · branding · messaging
persecution
Systematic mistreatment of groups
- minoritiesSmaller portions of populations
- marginalizationRelegation to powerless periphery
- scapegoatingUnfairly assigning fault to innocents
prejudice · bias · profiling · vulnerable populations · protected classes · extremism · propaganda · othering · stereotyping · exclusion
target groupsgeneral public
People as a whole
mass audience · general population · everyone · mainstream audience · the masses
target, group, targets, targeted, targeting, targetable, groups, grouped, grouping