sponsoring
Paying to support
Sponsoring is providing financial or other support for an event, organization, or person, typically in exchange for publicity or goodwill: The company is sponsoring this year's marathon.
A corporation sponsoring a charity event gets its name displayed; a viewer sponsoring a child abroad sends monthly payments.
Sponsoring can also mean vouching for someone's membership or application: She's sponsoring my visa.
Deploying capital for returns
- grantBestow or award money
- subsidyFinancial assistance from government
- capitalWealth used for investment
- underwritingRisk evaluation and acceptance
crowdfunding · seed money · venture capital · endowment · donation · contribution · allocation · budgeting
Official foreign representative
- testimonialStatement praising someone's qualities
- influencerPerson with promotional reach
- celebrityWidely recognized public figure
- spokespersonAuthorized representative communicator
promotion · advertisement · plug · approval · recognition · branding · logo placement · product placement
Financial backer of creativity
- MediciFlorentine banking dynasty
- benefactorOne who gives aid
- philanthropistDonor to charitable causes
- trusteeOne managing another's assets
arts council · foundation · fellowship · artist residency · cultural preservation
Top competitor, or advocate
- advocatePublic cause supporter
- backerFinancial supporter
- supporterOne who backs another
- promotingActively supporting or furthering
fostering · mentoring · enabling · empowering · facilitating · nurturing · encouraging · bolstering
investment
Deploying capital for returns
- grantBestow or award money
- subsidyFinancial assistance from government
- capitalWealth used for investment
underwriting · crowdfunding · seed money · venture capital · endowment · donation · contribution · allocation · budgeting · finances
ambassador
Official foreign representative
- testimonialStatement praising someone's qualities
- influencerPerson with promotional reach
- celebrityWidely recognized public figure
spokesperson · promotion · advertisement · plug · approval · recognition · branding · logo placement · product placement · brand partnership
arts patron
Financial backer of creativity
- MediciFlorentine banking dynasty
- benefactorOne who gives aid
- philanthropistDonor to charitable causes
trustee · arts council · foundation · fellowship · artist residency · cultural preservation
champion
Top competitor, or advocate
promoting · fostering · mentoring · enabling · empowering · facilitating · nurturing · encouraging · bolstering · advancing
- business activitiesmeetings, meeting, hiring, firing, training
- giving backdonates, generosity, volunteering, volunteers, selflessness
- approvalsapproved, approve, authorizing, certification, endorsing
- distributingdistributing, dispensing, allocating, apportioning, doling out
- givinggift, give, donating, donation, donate
- helping actionshelping, aiding, assisting, supporting, enabling
sponsoringdefunding
Eliminating allocated money
cutting off · divesting · abandoning · dropping · boycotting
sponsoringopposing
Standing against something
denouncing · discouraging · condemning · disavowing · repudiating
sponsoringabandoning
Leaving permanently behind
dropping · disowning · rejecting · blocking · obstructing