spokescharacters
Advertising mascot figures
Spokescharacters are fictional figures created to represent and promote a brand or product—Tony the Tiger for Frosted Flakes, the Geico gecko, Ronald McDonald.
Unlike celebrity endorsers, spokescharacters are owned by the company and never age, demand raises, or cause scandals.
They build brand recognition, especially with children: Kids recognize spokescharacters before they can read.
Group's symbolic figure
- brandCompany's product line name
- logoCompany identifying symbol
- marketingPromoting goods to consumers
- commercialPaid broadcast promotion
jingle · slogan · campaign · endorsement · trademark · merchandise · recognition · loyalty
Animated cereal brand ambassador
- Michelin ManTire brand's mascot
- Pillsbury DoughboyBaking brand mascot
- Geico GeckoGreen spokesman reptile
- Mr. PeanutAnthropomorphic legume advertising figure
Ronald McDonald · Kool-Aid Man · Colonel Sanders · Jolly Green Giant · Aflac Duck · Chester Cheetah · Flo · Toucan Sam
Having human characteristics
- costumeClothing for portrayal
- voice actorPerformer behind animated characters
- catchphraseSignature line of words
- personalityCharacteristic mental patterns
backstory · expression · silhouette · color scheme · animation · puppet · CGI · illustration
Longing for the past
- childhoodLife's earliest phase
- memorabiliaCollected items of significance
- collectibleObject worth amassing
- toyObject for amusement
plush · figurine · bobblehead · parade · balloon · theme park · meet-and-greet · Halloween costume
mascot
Group's symbolic figure
commercial · jingle · slogan · campaign · endorsement · trademark · merchandise · recognition · loyalty · promotion
Tony the Tiger
Animated cereal brand ambassador
- Michelin ManTire brand's mascot
- Pillsbury DoughboyBaking brand mascot
- Geico GeckoGreen spokesman reptile
Ronald McDonald · Kool-Aid Man · Mr. Peanut · Colonel Sanders · Jolly Green Giant · Aflac Duck · Chester Cheetah · Flo · Toucan Sam · Trix Rabbit
anthropomorphic
Having human characteristics
- costumeClothing for portrayal
- voice actorPerformer behind animated characters
- catchphraseSignature line of words
personality · backstory · expression · silhouette · color scheme · animation · puppet · CGI · illustration · redesign
nostalgia
Longing for the past
- childhoodLife's earliest phase
- memorabiliaCollected items of significance
- collectibleObject worth amassing
toy · plush · figurine · bobblehead · parade · balloon · theme park · meet-and-greet · Halloween costume · merchandise
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