Colonel Sanders

White-suited founder

Colonel Sanders is the founder of Kentucky Fried Chicken and the white-suited, goateed figure who became the brand's icon.

Harland Sanders received his Kentucky Colonel title honorifically, not militarily.

His image—white hair, black string tie, and avuncular smile—remains one of the most recognized corporate mascots worldwide.

He's got a Colonel Sanders vibe going with that white suit.

mascot

KFC

Fried poultry chain

bow tie · bucket · original recipe · secret recipe · Kentucky · trademark · logo · spokesperson · Americana · southern hospitality

southern

fried chicken

Battered poultry cooked in oil

country · comfort food · biscuits · gravy · coleslaw · mashed potatoes · down-home · gentleman · courtly · Corbin

entrepreneur

franchise

Licensed business operation

late bloomer · persistence · rejection · business · venture · Corbin · expansion · hospitality · determination · comeback

military

rank

Position in hierarchy

governor · ceremonial · distinction · honor · southern tradition

Categories
Opposites
fast food brand mascots/founders

Colonel SandersRonald McDonald

Dave Thomas · Wendy

culinary philosophy

Colonel SandersJulia Child

nutritionist · Jamie Oliver · vegan activist · vegetarian

military rank authenticity

Colonel SandersWest Point graduate

Military academy commissioned officer

combat veteran

Family

kernel, colonial, colonel, kernels, colonialism, colonels, Sanders

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G