skywrite

Spell with smoke

Skywrite is to form letters or words in the sky using smoke released from an aircraft, creating temporary messages visible from the ground.

The practice emerged in the early twentieth century as a novel advertising technique and remains an occasional spectacle at events and celebrations.

A pilot skywriting a marriage proposal drew crowds at the beach.

The smoke trails gradually disperse with the wind, giving skywritten messages a fleeting quality.

aerial

airplane

Powered flying machine

  • pilotOne who steers aircraft
  • contrailAircraft condensation streak
  • smokeAirborne combustion byproduct

biplane · propeller · aviation · flight · aerobatics · airshow · stunt · loop · formation · maneuver

advertising

marketing

Promoting goods to consumers

promotion · sponsorship · endorsement · exposure · launch · billboard · tagline · commercial · stunt · spectacle

ephemeral

fleeting

Passing very quickly

evanescent · impermanent · passing · short-lived · vanishing · fading · dissipating · dissolving · drifting · dispersing

message

announcement

Public declaration of information

greeting · slogan · banner · letters · script · wording · text · headline · caption · broadcast

smoke

trail

Path through wilderness

  • plumeOrnamental feather or rising column
  • vaporGaseous form of liquid
  • whiteAbsence of pigment

billowing · dissipating · paraffin · oil · chemical · nozzle · release · stream · ribbon · residue

celebration

proposal

Formal plan for consideration

birthday · memorial · tribute · surprise · romantic · spectacle · event · occasion · festivity · commemorative

Opposites
medium/surface of writing

skywriteengrave

Carve designs permanently

carve · etch · chisel · inscribe · tattoo

advertising/display method

skywritebillboard

Large outdoor advertising structure

signpost · graffiti · mural · neon sign · storefront sign

Family

skywriting, skywritten, skywrites, skywriter, skywriters

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G