selling point
Reason to buy
A selling point is a feature or quality that makes something attractive to potential buyers or supporters.
The term extends beyond commerce to any context where persuasion matters: Her bilingual fluency was a major selling point in the interview.
A selling point answers the implicit question "Why should I want this?"
Advantage or gain
- edgeBoundary or sharpness
- strengthPower to exert force
- assetItem of value owned
- meritDeserved praise-worthiness
upside · differentiator · competitive edge · superiority · leverage · plus · pro · standout
Frequency of sound
- argumentReasoned case or dispute
- convincingAble to persuade
- influencePower to affect others
- rhetoricArt of persuasive language
appeal · closing argument · demonstration · validation · justification · rationale · case · reasoning
Attractive, tempting quality
- attractionPull toward something
- drawCreate with pencil
- enticementSomething that attracts
- magnetismForce between poles
charm · lure · hook · temptation · desirability · pull · fascination · captivation
Drug purity benchmark
- pitchFrequency of sound
- brandingCreating distinctive identity
- taglineMemorable branding phrase
- sloganMemorable promotional phrase
positioning · promotion · value proposition · messaging · campaign · targeting · endorsement · testimonial
Creating something original
- functionalityPractical operational capacity
- designPurposeful creative planning
- specificationDetailed technical requirement
- usabilityEase of interaction quality
durability · portability · customization · compatibility · versatility · convenience · quality · reliability
State of being purchasable
- cost-effectivenessValue relative to expenditure
- savingsAccumulated money kept
- bargainFavorable purchase price
- dealAgreement or distribution
ROI · economy · worth · discount · bang for buck · budget-friendly
benefit
Advantage or gain
merit · upside · differentiator · competitive edge · superiority · leverage · plus · pro · standout · distinction
pitch
Frequency of sound
- argumentReasoned case or dispute
- convincingAble to persuade
- influencePower to affect others
rhetoric · appeal · closing argument · demonstration · validation · justification · rationale · case · reasoning
allure
Attractive, tempting quality
- attractionPull toward something
- drawCreate with pencil
- enticementSomething that attracts
magnetism · charm · lure · hook · temptation · desirability · pull · fascination · captivation · interest
USP
Drug purity benchmark
slogan · positioning · promotion · value proposition · messaging · campaign · targeting · endorsement · testimonial · demonstration
innovation
Creating something original
- functionalityPractical operational capacity
- designPurposeful creative planning
- specificationDetailed technical requirement
usability · durability · portability · customization · compatibility · versatility · convenience · quality · reliability · performance
affordability
State of being purchasable
- cost-effectivenessValue relative to expenditure
- savingsAccumulated money kept
- bargainFavorable purchase price
deal · ROI · economy · worth · discount · bang for buck · budget-friendly
- Featuresfacial features, eye, landscape features, cheek, safety features
- selling pointsUSP, benefit, advantage, competitive advantage, feature
- slogansJust Do It, Got Milk, slogan, tagline, catchphrase
- gimmicksgimmick, trick, ploy, stunt, gag
- pointspoints, peak, peaks, tip, spike
selling pointdrawback
Unfavorable feature or flaw
dealbreaker · turnoff · deal breaker · deterrent · negative
selling pointweakness
Deficiency in force
flaw · shortcoming · deficiency · failing · defect
seller, selling, salesman, point, sellers, reselling, salesmen, reseller, salesmanship