economy brand
Store's cheaper alternative
An economy brand is a product line marketed primarily on low price rather than quality or prestige.
Supermarkets stock economy brands alongside name brands and store brands, targeting budget-conscious shoppers: The economy brand detergent works fine for everyday laundry.
The term sometimes carries connotations of inferior quality, though not always deserved.
- budgetPlan for spending
- tight budgetSeverely limited funds
- genericNot brand-name
- private labelRetailer-branded merchandise
- bargainFavorable purchase price
bottom dollar · cheap · discount · dollar store · no-frills · value · bang for buck · knockoff · imitation · basic · affordable · price point · thrifty · wholesale · bulk · savings · penny-pinching · cost cutting
- brand classification
- store brandsprivate label, white label, Kirkland, Great Value, Up and Up
- brandingtaglines, logos, slogans, color schemes, packaging
- market strategymarket position, competitive advantage, differentiation, target market, value proposition
economy brandpremium brand
Upmarket product line
luxury brand · name brand · top-shelf · deluxe · gourmet
economy branddesigner label
Prestigious fashion brand
couture · haute couture · bespoke · limited edition · collector's item
economy, brand, economic, economical, economics, economist, economize, economies, brands