price point
Retail cost threshold
Price point is the specific price at which a product is offered for sale, especially as positioned against competitors or within a range of options: The new model hits a price point that appeals to budget-conscious buyers.
Marketers and retailers use the term to discuss pricing strategy—where a product sits relative to alternatives.
Often interchangeable with simply "price," though price point emphasizes deliberate positioning.
Reasonably priced
- expensiveCosting much money
- budgetPlan for spending
- premiumAdded cost for better
- midrangeMiddle of spectrum
luxury · economy · high-end · low-cost · cheap · inexpensive · bargain · discounted
Requiring minimal prior experience
- premiumAdded cost for better
- luxuryExpensive nonessential comfort
- budgetPlan for spending
- midrangeMiddle of spectrum
mass-market · upscale · downmarket · niche · exclusive · mainstream · aspirational · accessible
affordable
Reasonably priced
midrange · luxury · economy · high-end · low-cost · cheap · inexpensive · bargain · discounted · value
entry-level
Requiring minimal prior experience
midrange · mass-market · upscale · downmarket · niche · exclusive · mainstream · aspirational · accessible · tiered
- retailretail sales, Amazon, marketplace, clearance, sale
- business termsfranchising, revenue stream, board meeting, gross margin, markdown
- pricingoverpricing, discounts, overcharge, markdowns, unit cost
- pricing termscost, fee, charge, rate, discount
- market strategymarket position, competitive advantage, differentiation, target market, value proposition
- price controlsrent control, interest cap, usury laws, minimum wage, wage controls
price pointpremium tier
high-end · low-end · bargain basement · top-shelf · mass market
price, appreciate, prices, appreciation, priced, appraise, pricing, appraisal, depreciate