value brand
Store's cheap line
A value brand is a product line positioned to compete primarily on low price rather than quality, prestige, or features.
Supermarkets stock value brands alongside name brands and store brands, targeting budget-conscious shoppers: The value brand detergent works fine for everyday laundry.
The term can apply broadly to any company or product emphasizing affordability over premium positioning.
- budgetPlan for spending
- budget friendlyLow-cost, accessible pricing
- genericNot brand-name
- private labelRetailer-branded merchandise
- no nameWithout identification
discount · bargain · cheap · affordable · dollar store · knockoff · no-frills · economy · savings · bang for buck · bottom dollar · imitation · white-label · supermarket · basic · everyday · thrifty · cut-rate
- brand classification
- store brandsprivate label, white label, Kirkland, Up and Up, Amazon Basics
- market strategymarket position, competitive advantage, differentiation, target market, unique selling point
- bargainsbargain, bargain hunting, discount store, coupon, rebate
- brandingtaglines, logos, slogans, color schemes, packaging
value branddesigner label
Prestigious fashion brand
name brand · heritage brand · Gucci · Louis Vuitton · Rolex
value, brand, values, valued, valuing, valuable, valueless, valuation, invaluable