kraft

Strong wrapping material

Kraft is strong brown paper or cardboard made from wood pulp, used for bags, wrapping, and packaging.

The material is valued for its durability and natural appearance: kraft paper, kraft envelopes.

The word comes from German for "strength." (Capitalized Kraft is the food company.)

paper

brown

Dark earth tone

corrugated · cardboard · pulp · recycled · shipping · grocery · unbleached · industrial · liner · sturdy

Categories
Opposites
paper type/finish

kraftglossy

Smooth and shiny

white paper · bright white · high-gloss · art paper · photo paper

material aesthetic

kraftluxury

Expensive nonessential comfort

premium · refined · polished · elegant · synthetic

aesthetic quality

kraftglossy

Smooth and shiny

white · polished · refined · luxurious · slick

Phrases
Family

kraft paper

Familiarity
Top 500,000
Profile
Timeless · Concrete · Everyday, not technical · Rated G