opinion poll
Voter sentiment check
An opinion poll is a survey designed to measure public sentiment on a topic, typically by questioning a representative sample of people.
Polls track political preferences, consumer attitudes, and social views.
News organizations report poll results as indicators of how elections might go or how the public feels about issues: The latest opinion poll shows the race tightening.
Systematic data collection
- questionnaireFormal inquiry form
- samplingExtracting subset for study
- respondentsThose who answer queries
- demographicsStatistical population characteristics
fieldwork · interviews · face-to-face · focus-group · cross-tabs · weighting · representative · panel
Monitoring location over time
- fluctuationsIrregular rises and falls
- shiftsMoves or work periods
- movementChange in position
- swingSuspended recreational seat
momentum · surge · bounce · uptick · decline · volatility · narrowing · widening
Felt attitude or view
- consensusGeneral group agreement
- grassrootsCommon people as political base
- zeitgeistEra's dominant mentality
- barometerInstrument gauging atmospheric pressure
pulse · temperature · climate
Organized public voting
- candidatesThose seeking selection
- votingFormally registering a choice
- favorabilityPositive perception rating
- electorateEligible voting body
campaign · primary · referendum · ballot · battleground · horse-race · incumbent · challenger
survey
Systematic data collection
- questionnaireFormal inquiry form
- samplingExtracting subset for study
- respondentsThose who answer queries
demographics · fieldwork · interviews · face-to-face · focus-group · cross-tabs · weighting · representative · panel · canvassing
tracking
Monitoring location over time
- fluctuationsIrregular rises and falls
- shiftsMoves or work periods
- movementChange in position
swing · momentum · surge · bounce · uptick · decline · volatility · narrowing · widening · reversal
sentiment
Felt attitude or view
- consensusGeneral group agreement
- grassrootsCommon people as political base
- zeitgeistEra's dominant mentality
barometer · pulse · temperature · climate
election
Organized public voting
- candidatesThose seeking selection
- votingFormally registering a choice
- favorabilityPositive perception rating
electorate · campaign · primary · referendum · ballot · battleground · horse-race · incumbent · challenger · midterms
percentages
Fractions of a hundred
- statisticsCollected numerical information
- dataFacts for analysis
- analysisMethodical study of parts
findings · breakdown · undecided · lead · gap · majority · plurality · split · landslide · frontrunner
- surveyssurvey, surveys, questionnaire, questionnaires, census
- phone surveyscall centers, call center, respondent, interviewers, interviewer
- pollingsample, sample size, random sample, margin of error, confidence interval
- questionsquestion, inquiry, questions, query, interrogatives
- Commentary Mediaop-ed, editorial, columnist, pundit, commentator
- punditrypundit, commentator, talking head, columnist, op-ed
opinion pollreferendum
Direct vote on legislation
plebiscite · binding vote · ballot measure · popular vote · election
opinion, poll, opinions, opinionated, polls, polling, polled, pollster, pollsters