microeconomics

Individual market behavior

Microeconomics is the branch of economics concerned with individual actors—consumers, firms, workers—and how they make decisions about allocating limited resources.

It examines how prices emerge from supply and demand, how markets function, and why people choose one thing over another.

Contrast with macroeconomics, which studies entire economies: inflation, unemployment, national output.

The microeconomics of ride-sharing apps shows how surge pricing balances supply and demand.

markets

supply

Furnish or stock

quantity · competition · monopoly · oligopoly · duopoly · perfect competition · elasticity · inelasticity · market failure · externalities

consumers

demand

Forceful request or requirement

choice · consumption · satisfaction · rationality · welfare · income · substitutes · complements · goods · services

optimization

maximization

Achieving greatest possible amount

allocation · efficiency · calculus · derivatives · decision-making · cost-benefit · opportunity cost · rational choice

policy

taxation

Compulsory government revenue collection

minimum wage · regulation · antitrust · public goods · externalities · Pigouvian tax · efficiency · equity · incentives · government failure

firms

production

Making or generating something

marginal cost · average cost · fixed costs · variable costs · economies of scale · supply curve · break-even · output · inputs · long run

Categories
Opposites
scale of economic analysis

microeconomicsmacroeconomics

Study of aggregate economies

macro · Keynesian economics · political economy · fiscal policy

Family

microeconomic

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Abstract · Rated G