media blitz

Opposites
intensity and volume of communication

media blitzmedia blackout

Suppression of press coverage

radio silence · news blackout · communication blackout · blackout · soft launch

communication approach

media blitzword of mouth

Information passed through conversation

grassroots campaign · organic growth · personal touch · narrowcast · niche marketing

visibility strategy

media blitzsecrecy

Practice of hiding information

media blackout · news embargo · cover-up · soft sell · under the radar

Familiarity
Top 2,000,000