narrowcast
Transmit to few
Narrowcast is the opposite of broadcast—to transmit content to a specific, limited audience rather than the general public.
Cable channels narrowcast to niche demographics; streaming services narrowcast to subscribers.
The term extends beyond media: The campaign narrowcasted its message to swing voters in three counties.
As a noun, a narrowcast is such a targeted transmission.
Chosen for specific attention
- nicheRecessed wall space
- segmentationDivision into sections
- demographicsStatistical population characteristics
- microtargetingTailored messaging to specific segments
audience · subscribers · listeners · viewers · demographic · specificity · precision · tailored
Electromagnetic wave receiver
- televisionBroadcast viewing device
- webinarInternet-hosted interactive presentation
- streamingReal-time digital delivery
- cableHeavy-duty woven line
satellite · frequency · signal · transmitter · antenna · airwaves · digital · analog
Writing software instructions
- contentWhat something contains
- communityCollective of connected people
- localOf this area
- specialtyArea of expertise
subscription · on-demand · pay-per-view · infomercial · newsletter · videoconference · seminar · workshop
Reports of recent events
- reportageFactual news writing
- correspondentJournalist covering distant events
- documentaryFactual film about reality
- newsletterPeriodic organizational publication
bulletin · briefing · fact-checking · editorial · commentary
targeted
Chosen for specific attention
- nicheRecessed wall space
- segmentationDivision into sections
- demographicsStatistical population characteristics
microtargeting · audience · subscribers · listeners · viewers · demographic · specificity · precision · tailored · customized
radio
Electromagnetic wave receiver
- televisionBroadcast viewing device
- webinarInternet-hosted interactive presentation
- streamingReal-time digital delivery
cable · satellite · frequency · signal · transmitter · antenna · airwaves · digital · analog · modulation
programming
Writing software instructions
specialty · subscription · on-demand · pay-per-view · infomercial · newsletter · videoconference · seminar · workshop · training
news
Reports of recent events
- reportageFactual news writing
- correspondentJournalist covering distant events
- documentaryFactual film about reality
newsletter · bulletin · briefing · fact-checking · editorial · commentary
- broadcastingTV, radio, television, news, livestream
- broadcastair, beam, emit, radiate, relay
- transmissiontransmitter, relay, signal, transmission tower, transceiver
- TV productiondirecting, boom mic, editing, filming, cutaway
- data marketingmicrotargeting, targeted ads, personalized marketing, retargeting, data mining
narrowcastbroadcast
Transmitted media signal
mass media · mass communication · public broadcasting · blanket coverage · simulcast
narrowcastbroadcast
Transmitted media signal
mass market · one-to-many · mainstream media · spray and pray · shotgun approach
narrowcastbroadcast
Transmitted media signal
untargeted · mass appeal · one-size-fits-all · scattershot · spray and pray