PR campaign
Organized publicity effort
A PR campaign is a coordinated effort to shape public perception of a person, organization, product, or cause.
Unlike advertising, which pays for placement, PR campaigns work through media coverage, events, and messaging to influence how something is perceived: The company launched a PR campaign after the scandal.
The term often carries a whiff of spin or manipulation—a PR campaign may aim to obscure as much as inform.
- mediaInformation distribution channels
- press tourPromotional interview circuit
- spinRapid rotation around axis
- spin doctorFavorable interpretation specialist
- press releaseOfficial statement for media
media blitz · talking points · branding · brand awareness · public image · messaging · outreach · viral · social media · buzz · headlines · launch · spokesperson · reputation · image · coverage · news cycle · pitch
- reputationreputation, reputable, bad reputation, repute, disreputable
- media spinspin doctor, media spin, talking points, framing, reframing
- PRpress release, PR agency, media kit, talking points, PR stunt
PR campaignsmear campaign
Organized defamation effort
disinformation campaign · negative campaign · hit piece · character assassination · attack ads
PR campaigninvestigative journalism
In-depth reporting exposing wrongdoing
whistleblowing · leak · raw footage · sworn testimony · muckraking
PR campaignmedia blackout
Suppression of press coverage
radio silence · no comment · laying low · going dark · stonewalling
campaign, relations, publicity, publicize, publication, republican, relating, relation, relational