macrobrewing
Large-scale beer production
Macrobrewing is beer production on an industrial scale, typically by multinational corporations.
The term arose as a contrast to microbrewing and craft brewing, often carrying dismissive connotations about mass-produced, standardized beer: The macrobrewing giants have started buying up craft labels.
A macrobrewery is the facility; a macrobrew is the product.
Cold-conditioned beer
- pilsnerCrisp, golden Czech-style brew
- aleWarm-fermented malt drink
- stoutHeavy, dark brewed beverage
- porterBaggage carrier or dark brew
draft · keg · barley · hops · malt · yeast · fermentation · pasteurization
Large American brewery conglomerate
- HeinekenDutch pilsner brand
- CarlsbergDanish pilsner brewery
- conglomerateCorporation spanning many industries
- multinationalOperating across multiple countries
acquisition · merger · shareholders · profit · headquarters · expansion · franchise · licensing
Large-scale standardized fabrication
- factoryIndustrial production facility
- plantBotanical organism
- automationSelf-operating system design
- standardizationImplementing uniform technical specifications
efficiency · output · volume · pasteurization · filtration · packaging · distribution · logistics
Paid promotional communication
- brandingCreating distinctive identity
- sponsorshipFunded endorsement arrangement
- billboardLarge outdoor advertising structure
- jingleBrief advertising melody
endorsement · promotion · merchandising · packaging · label · logo · trademark · slogan
Self-service food retailer
- barDrinking establishment
- restaurantPlace serving meals
- six-packBundled beer cans
- caseContainer or instance
keg · bottle · can · tap · wholesale · retail · supply-chain · refrigeration
lager
Cold-conditioned beer
porter · draft · keg · barley · hops · malt · yeast · fermentation · pasteurization · carbonation
Anheuser-Busch
Large American brewery conglomerate
- HeinekenDutch pilsner brand
- CarlsbergDanish pilsner brewery
- conglomerateCorporation spanning many industries
multinational · acquisition · merger · shareholders · profit · headquarters · expansion · franchise · licensing · CEO
mass-production
Large-scale standardized fabrication
- factoryIndustrial production facility
- plantBotanical organism
- automationSelf-operating system design
standardization · efficiency · output · volume · pasteurization · filtration · packaging · distribution · logistics · refrigeration
advertising
Paid promotional communication
- brandingCreating distinctive identity
- sponsorshipFunded endorsement arrangement
- billboardLarge outdoor advertising structure
jingle · endorsement · promotion · merchandising · packaging · label · logo · trademark · slogan · demographics
supermarket
Self-service food retailer
- barDrinking establishment
- restaurantPlace serving meals
- six-packBundled beer cans
case · keg · bottle · can · tap · wholesale · retail · supply-chain · refrigeration · import
macrobrewingmicrobrewing
Small-scale beer production
craft brewing · homebrewing · wild fermentation · barrel-aging
macro, brewing, brew, brewer, brews, brewed, brewery, breweries, microbrewing