craft brewing

Small-batch ale production

Craft brewing is the production of beer by small, independent breweries, typically emphasizing traditional methods, quality ingredients, and distinctive flavors over mass-market appeal.

The term distinguishes these operations from large commercial breweries: The craft brewing scene in Portland is incredible.

Craft breweries often experiment with styles and local ingredients, cultivating regional identity and loyal followings.

Opposites
product philosophy

craft brewinglight lager

Pale, mild-bodied brew

corporate structure

craft brewingmacrobrewery

Large commercial beer producer

Budweiser · Miller · Coors · Heineken

scale of production

craft brewingmass production

Large-scale standardized fabrication

Family

craft, brewing

Familiarity
Top 200,000
Profile
Timeless · Concrete · Positive · Everyday, not technical · Rated PG