macro-influencer
Big-audience online endorser
A macro-influencer is a social media personality with a large following—typically between 100,000 and one million followers—who promotes brands or products to their audience.
The term positions them between micro-influencers (smaller, niche audiences) and mega-influencers or celebrities: The campaign used macro-influencers to reach fitness enthusiasts at scale.
People who support someone
- fanbaseCollective devoted audience
- millionsNumbers in seven figures
- reachExtend to touch
- impressionsEffects on the mind
demographics · viral · trending · mass appeal · global audience · mainstream · visibility · celebrity status
Photo-sharing social platform
- YouTubeVideo-sharing website
- TikTokShort-form video service
- TwitterMicroblogging social network
- FacebookDominant social media platform
verified · algorithm · feed · posts · stories · reels · subscribers · views
Widely recognized public figure
- content creatorMakes digital media professionally
- bloggerWeb journal author
- vloggerSomeone posting video journals
- brand ambassadorPaid company promoter
Paid promotional partnership
- sponsorshipFunded endorsement arrangement
- endorsementFormal expression of support
- partnershipShared business arrangement
- ambassadorOfficial foreign representative
campaign · monetization · ad revenue · affiliate · collaboration · product placement · paid promotion · media kit
followers
People who support someone
impressions · demographics · viral · trending · mass appeal · global audience · mainstream · visibility · celebrity status · household name
Photo-sharing social platform
Facebook · verified · algorithm · feed · posts · stories · reels · subscribers · views · content creator
celebrity
Widely recognized public figure
- content creatorMakes digital media professionally
- bloggerWeb journal author
- vloggerSomeone posting video journals
brand ambassador · thought leader · tastemaker · trendsetter · opinion leader
brand deal
Paid promotional partnership
- sponsorshipFunded endorsement arrangement
- endorsementFormal expression of support
- partnershipShared business arrangement
ambassador · campaign · monetization · ad revenue · affiliate · collaboration · product placement · paid promotion · media kit · exclusivity
lifestyle
Personal living pattern
travel · gaming · vlogging · tutorials · reviews · unboxing · hauls · photoshoot · aesthetic · curation
macro, influencer, influence, influential, influentially, influenced, influencing, influences, macrobiotic