micro-influencer
Small-scale online endorser
A micro-influencer is a social media personality with a modest but engaged following—typically between a few thousand and a hundred thousand followers.
Brands often partner with micro-influencers because their audiences, though smaller than celebrity influencers, tend to be more loyal and responsive: We hired three micro-influencers to promote the skincare line.
Photo-sharing social platform
- TikTokShort-form video service
- YouTubeVideo-sharing website
- reelsCylindrical winding devices
- storiesAccounts or building levels
posts · feed · algorithm · hashtag · content · vlog · blog · Pinterest
Spoken or written reactions
- likesFeels favorably toward
- sharesUnits of company ownership
- repliesAnswers given back
- communityCollective of connected people
rapport · authenticity · relatability · trust · loyalty · connection · responsiveness · conversation
Concentrated expertise in one field
- expertiseSkill from extensive practice
- subcommunitySubset of larger group
- verticalAt right angles groundward
- passionIntense emotional drive
hobbyist · authority · credibility · focused · targeted · underserved · enthusiast · curator
Widely recognized public figure
- reachExtend to touch
- growthIncrease in size
- emergingComing into view
- up-and-comingLikely to succeed soon
Connected member organization
- collaborationJoint intellectual work
- endorsementFormal expression of support
- campaignOrganized effort toward goal
- giftedGiven as present
unboxing · review · testimonial · conversion · ROI · outreach · barter · ambassadorship
Photo-sharing social platform
stories · posts · feed · algorithm · hashtag · content · vlog · blog · Pinterest · Twitch
comments
Spoken or written reactions
community · rapport · authenticity · relatability · trust · loyalty · connection · responsiveness · conversation · feedback
specialization
Concentrated expertise in one field
- expertiseSkill from extensive practice
- subcommunitySubset of larger group
- verticalAt right angles groundward
passion · hobbyist · authority · credibility · focused · targeted · underserved · enthusiast · curator · tastemaker
celebrity
Widely recognized public figure
up-and-coming · aspiring · monetization · full-time · self-made
affiliate
Connected member organization
- collaborationJoint intellectual work
- endorsementFormal expression of support
- campaignOrganized effort toward goal
gifted · unboxing · review · testimonial · conversion · ROI · outreach · barter · ambassadorship · disclosure
- influencersinfluencers, content creator, PewDiePie, Instagram influencers, internet celebrity
- Social Media Fameviral, followers, content creator, going viral, clout
- endorsementsendorsement, spokesperson, recommendation, top pick, approval
- Online Identityusername, screen name, handle, alias, display name
- promoterspromoter, music promoter, concert promoter, party promoter, club promoter
micro-influencercelebrity
Widely recognized public figure
household name · superstar · Kim Kardashian · Kylie Jenner · movie star
micro, influencer, influence, influential, influentially, microbe, microbial, microbiology, microbiological