Up and Up
Aboveboard and rising
On the up and up means legitimate, honest, or steadily improving.
In American English, it usually signals that something is aboveboard and trustworthy: Is this deal on the up and up?
In British English, it more often means progressing or advancing: Business has been on the up and up lately.
The phrase nearly always appears with "on the."
- honestFree from deception
- on the levelHonest and trustworthy
- legitimateConforming to accepted standards
- trustworthyWorthy of confidence
- above boardHonest and unconcealed
straight · level · fair and square · rising · climbing · ascending · on the rise · improving · getting better · growing · legit · genuine · sincere · good faith · fair · square · truthful · reliable
- Diaper BrandsPampers, Kirkland, Flip
- Off-brandsstore brands, knockoffs, imitations, copycats, no-name brands
- store brandsstore brand, store brands, house brand, generic brand, private label
Up and Upshady
Disreputable or sun-blocked
crooked · dishonest · corrupt · fraudulent · underhanded
Up and Updeclining
Decreasing in strength
on the decline · going downhill · falling · deteriorating · sinking