everyday low price

Always-cheap retail strategy

Everyday low price is a retail pricing strategy where stores maintain consistently low prices rather than cycling between regular prices and sales.

The approach, pioneered by Walmart, promises customers they'll find good deals any day without waiting for promotions: We don't do coupons—it's everyday low pricing.

Often abbreviated EDLP.

Related

budget · deal · bottom dollar · sale · rollback · weekly ad · affordability · smart shopper · wallet · checkout · shopping cart · big box store · warehouse · bulk · value pack · generic · store brand · clearance

Categories
Opposites
pricing strategy consistency

everyday low pricepromotional pricing

Temporary cost reductions for marketing

limited-time offer · flash sale · clearance pricing · dynamic pricing · surge pricing

price level positioning

everyday low pricepremium pricing

Charging above competitors deliberately

full price · top dollar · regular price · list price · sticker price

promotional philosophy

everyday low pricedoorbuster

Deeply discounted promotional item

Family

every, price, everyday, lowest, lowness, prices, priced, pricing, pricey

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Timeless · Positive · Everyday, not technical · Rated G