Great Value

Store brand savings

Great Value is Walmart's store brand, appearing on thousands of products positioned as cheaper alternatives to name brands.

The label has become shorthand for budget or generic options: That's the Great Value version of a vacation.

The name does double duty—literally claiming value while functioning as a proper trademark.

Related

everyday low price · cheap · affordable · budget · penny pincher · Walmart · store brand · private label · house brand · generic · no frills · quality · price · economical · money saver · thrifty · bang for buck · worth

Opposites
brand positioning/market tier

Great Valuepremium brands

Higher-end marketed products

luxury brands · name brands · Trader Joe's · artisanal products · designer labels

retail ownership/exclusivity

Great ValueKraft

Major packaged food corporation

General Mills · Procter & Gamble · Kellogg's · Coca-Cola · Pepsi

brand name connotation

Great Valuepremium quality

Highest standard available

gold standard

Family

great, greater, greatest, greatly, greatness, value, values, valued, valuing

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G