flagship product
Company's premier item
A flagship product is a company's most prominent or prestigious offering—the one that best represents the brand and typically generates the most attention or revenue.
The term borrows from naval tradition, where the flagship carries the fleet commander.
Tech companies often unveil flagship phones with the latest features: The new flagship product launches next month.
A flagship product anchors a product line, even if cheaper alternatives sell more units.
- premiumAdded cost for better
- signatureHandwritten name for verification
- marqueeTheater entrance canopy
- crown jewelMost valued possession
- bestsellerHigh-volume publication
star of the show · bread and butter · cash cow · money maker · launch · unveiling · innovation · showcase · centerpiece · brand · lineup · rollout · prestige · market leader · announcement · keynote · exclusive · cutting-edge
- signature itemsbestseller, house special
- Company Heritagefounding story, milestone, anniversary, founder, founding date
- market strategymarket position, competitive advantage, differentiation, target market, value proposition
flagship productflop
Complete commercial failure
dud · market failure · money pit · lemon · underperformer
flagship productside project
Secondary creative endeavor
pet project · proof of concept · pilot project · vanity project · minimum viable product
flag, ship, product, flags, ships, products, flagged, flagging, flagship