discounting

Marking prices down

Discounting is the act of reducing a price or dismissing something as unimportant.

A store discounting merchandise marks it down.

Discounting someone's opinion means treating it as not worth considering: Discounting his objections, she proceeded with the plan.

In finance, discounting calculates present value by reducing future amounts—a dollar tomorrow is worth less than a dollar today.

devaluing

belittling

Expressing contempt or dismissiveness

denigrating · undermining · discrediting · cheapening · downgrading · depreciating · degrading · detracting · lowering · lessening

retail

sale

Exchange for payment

promotion · doorbuster · closeout · liquidation · overstock · outlet · seasonal · flyer · special · deal

dismissing

ignoring

Deliberately not noticing

minimizing · downplaying · rejecting · neglecting · trivializing

finance

cash-flow

Money in and out

amortization · actuarial · securities

banking

rediscount

Resell negotiable instruments

note · maturity · collateral · instrument · refinancing · lending · credit · liquidity

Categories
Opposites
attention/consideration

discountingheeding

Attending to advice

accepting · considering · acknowledging · crediting · believing

price adjustment

discountingmarking up

Adding written notes

increasing · surcharging · inflating · hiking · overcharging

value assessment

discountingemphasizing

Giving special importance to

highlighting · stressing · amplifying · magnifying · exaggerating

Family

count, discount, account, counting, compute, recount, accountant, discounted, discounts

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G