price-cutting

Lowering retail amounts

Price-cutting is the practice of reducing prices, usually to undercut competitors or stimulate sales.

The term often carries a slightly aggressive connotation—businesses engage in price-cutting wars, and the strategy can squeeze profit margins: Aggressive price-cutting forced several smaller retailers out of business.

As a modifier: price-cutting measures, price-cutting tactics.

retail

discount

Reduced price offered

promotion · bargain · rollback · slashing · reduction · doorbuster · closeout · liquidation · rebate · coupon

competition

predatory

Exploiting the vulnerable

  • dumpingDisposing carelessly or abruptly
  • rivalryOngoing contest between opponents
  • squeezeFirm bilateral compression

aggressive · warfare · underbid · cutthroat · monopoly · antitrust · incumbent · challenger

consumer

affordable

Reasonably priced

cheap · economical · frugal · thrifty · comparison-shopping · bargain-hunting · cost-conscious · haggling

business

overhead

Located directly above

outsourcing · automation · lean · margin · budget · austerity · restructuring · layoffs · consolidation · expense

Opposites
price direction

price-cuttingmarkup

Added percentage for profit

price increase · price gouging · marking up · price inflation · premium pricing

pricing stability

price-cuttingprice fixing

Illegal coordinated rate-setting

value strategy

price-cuttingdifferentiation

Recognizing meaningful differences

exclusivity

Family

price, cutting, prices, priced, pricing, pricey, priceless, cutter, cutters

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G