content-creators

Digital media makers

Content-creators are people who produce material for online platforms—videos, podcasts, articles, social media posts.

The term emerged with YouTube and has expanded to cover anyone building an audience through digital content: She quit her job to become a full-time content-creator.

Often shortened to creator.

The hyphenated form emphasizes it as a single occupational category rather than a description of someone who happens to create content.

profession

influencers

People with online sway

podcasters · TikTokers · vloggers · freelancers · solopreneurs · monetization · sponsorships · Patreon · merch · full-time

community

followers

People who support someone

engagement · comments · likes · shares · Discord · membership · superfans · haters · trolls · parasocial

platforms

YouTube

Video-sharing website

Patreon · Twitter · LinkedIn · Pinterest · Snapchat · Rumble · newsletter · blog · channel · account

production

filming

Recording on camera

lighting · microphone · camera · tripod · B-roll · post-production · workflow · scheduling · uploads · captions

strategy

analytics

Systematic examination of datasets

  • SEOImproving site discoverability
  • algorithmFinite problem-solving procedure
  • trendingCurrently gaining widespread attention

viral · clickbait · hooks · retention · impressions · CTR · growth · consistency · pivoting · branding

Opposites
production vs consumption

content-creatorsconsumers

Those who buy goods

viewers · audiences · readers · lurkers · listeners

creative role

content-creatorscurators

Collection caretakers

distributors · content moderators · gatekeepers · publishers · editors

digital presence

content-creatorsnon-users

Those who don't participate

lurkers · technophobes

Family

content, creator, contents, contented, contentment, contention, contentious, contain, container

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Everyday, not technical · Rated G